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Determining the prices for your goods and services is a fine line between your business needs and the needs of your customers. Luckily, we have put together a list of 10 tips you can use to increase your products' value and persuade your customer to buy.
Gerrit Bes's insight:
If you struggle to price your products and services, this post is perfect for you. I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you? 
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Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button. Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address. But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers.... Via Jeff Domansky
Jeff Domansky's curator insight,
July 6, 2015 11:11 AM
Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button. 
Be-Bound®'s curator insight,
July 8, 2015 3:16 AM
The way we use the internet has changed. We are now mobile internet users and everything is done for us to be able to act the way we were acting before on a PC on our smartphones.
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Google's Panda & Penguin changed everything including ecommerce copy. These 5 How To Write Great Ecom Copy tips share how engagement & social trump SEO now. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
July 31, 2013 7:57 AM
Writing great ecommerce copy, telling great stories, is an art few have mastered. Here are 5 tips that may help your ecommerce website write great copy for the holidays.
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After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including: 2. Stores Are Easy. 3. Stores Are Visual. 4. Stores Tell Stories. 5. Stores Are Fun. Via Martin (Marty) Smith
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"Distribute your film online, directly to your audience.
• SELL FROM YOUR OWN WEBSITE
• SEARCH ENGINES
• SOCIAL MEDIA
• EMBEDDABLE PLAYER
• WHITE GLOVE SERVICE
• DISTRIBUTE GLOBALLY
• PLAYS ON ANY DEVICE
• LIVE ANALYTICS DASHBOARD
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"Put your video to work:
Your audience isn’t on your website, it’s everywhere. Make your video into its own destination, wherever it’s found or shared. Videojuicer videos can be shared across all social networks and all devices, and retain full functionality wherever they go. And no matter where your video ends up on the web, you can track it and update your in-video offers on the fly.
Video sells you better:
We’ve developed a platform that allows you to sell directly from your best marketing tool - your video itself. Build real, dynamic applications that run right inside the video window. Create any user interface you can imagine. Drive it with data from any service or social network. Enhance it with relevant calls-to-action that directly promote sign-ups and sales.
The power of story:
With Videojuicer's online video platform and revolutionary new Apps for Video, you have everything you need to create engaging narratives, compelling campaigns and live streamed events, anywhere on the web."
More: http://bit.ly/M9eZyz ;
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Web Sites - When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
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Rescooped by Gerrit Bes from Curation Revolution |
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Internet Marketing's Triptych is Cause, Crowds and Cash. Learn how to use those three ideas in concert with one another and your online marketing wins.
Internet Marketing's Secret Triptych
Can't tell you how long these three ideas have been sitting in front of me. I've written recent posts about how everyone needs a store and why e-commerce is stronger with crowdfunding than alone.
After a barely articulate interview with our local paper, the Raleigh News and Observer, where I succeed at saying what Internet marketing isn't I wanted to think HARD about what it is.
Turns out I've been close for a while. Combining these three ideas into the Internet Marketing Triptych creates the missing view. Any online marketing team who combines cause, crowds and cash will rule their business vertical.
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Rescooped by Gerrit Bes from Curation Revolution |
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Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve
Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC.
Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off.
Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.
Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones.
All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list.
Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU.
Email Marketing In Mobile World Tips
* Subject Line is beyond important.
* Create responsive email (email must look great on all devices).
* Use PERSONAS and SEGMENTS together.
* Tell STORIES over TIME.
* Curate User Generated Content INTO your email marketing.
* Count and trend unopens as a NO.
* Create & Trend new KPIs such as $ / sent, $ / opens.
* Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion.
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Scooped by Gerrit Bes |
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Have you heard of Ubokia? I had the opportunity to speak with Matt Pine, VP of Marketing for the company, on the phone today, and was delighted to learn more about their new tool.
In a nutshell, the Want It Button allows Ukobia users to shop from the comfort of their Pinterest accounts.
According to Pine, the tool helps consumers find the right products without having to click multiple links.
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Rescooped by Gerrit Bes from BUSINESS and more |
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Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]
While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.
So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.
First, run the sniff test.
Read more: http://bit.ly/LpBdxo
If you struggle to price your products and services, this post is perfect for you.
I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you?
If you struggle to price your products and services, this post is perfect for you.
I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you?