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Scoop.it!
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect. Via janlgordon 
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Scoop.it!
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon
Siri Anderson's curator insight,
February 1, 2014 9:16 AM
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc. 
Frederic Hohl's curator insight,
February 2, 2014 5:55 PM
What talents in digital marketing companies will look for in 2014 |
The Idea of the Customer comes first, then the plan to pull them into your market
"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".