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wanderingsalsero's curator insight,
July 12, 2013 10:50 PM
An obvious 'must have' for anybody who's open minded and curious about different kinds of music.
Carlos H's curator insight,
November 4, 2013 4:29 PM
Music curation is in the future of music and allows producers and artist the oppotunity of touching their fan base. Wtih music curation you as an artist allow your fans to tell you what they want to hear, this allows the industry to filter out the one hit wonder who linger s around and makes way for the true talents to do what they love. |
While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.
From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time.
Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.
My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.
Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/
Another innovative way to reach your market...