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Rescooped by Gerrit Bes from Internet Marketing Strategy 2.0
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Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists

Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists | Latest Social Media News | Scoop.it

Via Robin Good
Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 3:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 9:18 PM
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Rescooped by Gerrit Bes from Content Curation World
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Music Curation Is In The Future of Music

Music Curation Is In The Future of Music | Latest Social Media News | Scoop.it

Via Robin Good
wanderingsalsero's curator insight, July 12, 2013 10:50 PM

An obvious 'must have' for anybody who's open minded and curious about different kinds of music.

Caleb Yap's curator insight, July 17, 2013 11:26 PM

what does this mean? what is music curation?

Carlos H's curator insight, November 4, 2013 4:29 PM

Music curation is in the future of music and allows producers and artist the oppotunity of touching their fan base. Wtih music curation you as an artist  allow your fans to tell you what they want to hear, this allows the industry to filter out  the one hit wonder who linger s around and makes way for the true talents to do what they love.