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It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is knowing where to start.
According to Gretchen Fox, cofounder of the social strategy and training agency Made To Order, the social media marketing industry is operating under the guise of nascence, but that’s not the reality anymore:
"The industry has been around long enough that we need some procedures; we need some standards. This is our attempt at starting to create some standards"....
Via Jeff Domansky
Social media marketers often want to start with tactics, but "The Social System" provides an outline for developing a clear strategy to guide all social media efforts.
You can't create tactics with no understanding of your environment so you need to invest in research before jumping straight in. For the relative cost of resource and investment surely brands need to know their market, their audience and their competition. Maybe an obvious statement to make but one that is frequently omitted when discussing social strategies.
#SocialIntelligence #ResearchFromSocialMedia #newMR
insight: social media or digital strategy does not start with tactics. Think more holistic.