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Summer 2013 App Reputation Report to examine the hidden behaviors behind free and paid mobile apps

The cloud-based, fully automated Appthority App Risk Management Service performed static, dynamic and behavioral app analysis on the 400 most popular free and paid apps on the iOS and Android platforms.

Appthority analyzed each app for particular behaviors within a test environment

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Highlights from the App Reputation Report are:

- Overall, 83% of the most popular apps are associated with security risks and privacy issues.

- iOS apps exhibited more risky behaviors than Android apps. 91% of iOS apps exhibit at least one risky behavior, as compared to 80% of Android apps.

- 95% of the top free apps and 77.5% of the top paid apps exhibited at least one risky behavior.

- 78% of the most popular free Android apps identify the user's ID (UDID).

- Even though Apple prohibits its developers from accessing the UDID, 5.5% of the tested iOS apps still do.

- 72% of the top free apps track for the user's location, compared to 41% of paid apps.

- Although paid apps already generate revenue when downloaded, 59% of paid iOS and 24% of paid Android apps still support in-app purchasing.

- Furthermore, 39% of paid iOS and 16% of paid Android apps still share data with ad networks.

By now, most everyone has heard the story: on April 23rd, the AP’s twitter account was “hacked.” The tweet, which was a fairly obviously fake, still managed to send Wall Street into a panic. The Dow Jones Industrial Average dropped 145 points in 2 minutes.

So why is this important? It highlights the reality of the threat landscape.

The point of the story is that mobile security isn’t just about protecting you from viruses. Threats don’t only come in the form of malicious applications that one inadvertently “sideloads” onto his or her device. Mobile security is also about making sure your data is protected.

It doesn’t matter whether the economic climate is good or bad, there is always a market for fraud. The marketplace for carding is growing and will continue to grow. And as the engineers behind these types of attacks get smarter and smarter, we can only expect to see them more and more often.