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Why Most Branded Content Is Just Awful

Why Most Branded Content Is Just Awful | Latest Social Media News | Scoop.it
Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct:
lebeauparleur's curator insight, August 26, 2013 11:36 AM
Pas de stratégie, pas de focus, pas d'idée créative en soi : arrêtez le faux contenu publicitaire...
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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Latest Social Media News | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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Spelling and grammar do matter, according to consumers

Spelling and grammar do matter, according to consumers | Latest Social Media News | Scoop.it
If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.
Cindy Navarro's curator insight, August 26, 2013 5:46 PM

This matters to be a lot. Typos happen, but they should be rare when you are promoting your brand, product, or yourself.

Dani Hunter's curator insight, September 9, 2013 5:09 PM

An article like this could inspire a couple different grammar exercises in the classroom. The statistics (and the 'brid' picture) show the importance of proofreading and editing. Students could look for more pictures or come up with scenarios where they make up examples of grammatical errors in the media.

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6 Powerful Ways Your Company Blog Can Drive New Business

6 Powerful Ways Your Company Blog Can Drive New Business | Latest Social Media News | Scoop.it

From the article:

 

"On occasion, an unloved company blog gets questioned. Why do we have that thing anyway?


Just like an unloved pet spends its time moping around, living from meal to meal, an untouched blog looks lonely and adds little value.
But in the right hands, and with proper “care and feeding”, a company blog, or an author blog, nonprofit blog, sole proprietor’s blog or any other blog,can provide a ton of value.


In this executive summary of a recent presentation I gave, you can see 6 areas that I highlight as rich territory for companies who are ready for action." 

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