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Instagram vs. Pinterest: Which Is More Important for Brands?

From sproutsocial.com - June 11, 2012 2:24 AM

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.

More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.

Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?

Via Martin Gysler

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Rescooped by Gerrit Bes from BUSINESS and more

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

From blog.marketo.com - May 8, 2012 1:35 AM

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

1. Advertising and infographics rule the b2b marketing pins

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

Pinterest locked in stalemate with image owners

From paidcontent.org - June 1, 2012 2:18 AM

You're on Pinterest... like me... this post should interest you. [note mg]

Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one expert says not to hold your breath.

According to Bill Rosenblatt, an engineer and authority on digital rights issues, the two sides are likely in a logjam over how — or if — Pinterest should use Getty’s image detection software, PicScout. Getty acquired PicScout, which tracks images across the Internet, last year for $20 million.

Pinerly - your Pinterest friendly marketing dashboard

From www.pinerly.com - March 27, 2012 2:26 AM

Maybe a tool that will help us to manage Pinterest... I look forward and I have subscribed... it's free... :) [note mg]

The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.

Via Martin Gysler

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