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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Latest Social Media News | Scoop.it
From socialfresh.com - June 19, 2012 2:14 AM

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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10 Rules For Writing A Compelling 'About Me' Page

10 Rules For Writing A Compelling 'About Me' Page | Latest Social Media News | Scoop.it
From thestoryoftelling.com - March 18, 2012 3:21 AM

The advice from this post will give you some interesting insights to know how to write a compelling 'about me' page and bio for your website and online profiles. [mg]

 

Writing the perfect pitch and crafting a compelling bio is difficult. That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists like me wouldn’t exist if it was easy to articulate the essence of what we do, and communicate how and why we do it.

 

There’s no way around it, you need to spend some serious time and energy on your about page, because it’s probably one of the most visited pages on your website.

 

Read more: http://thestoryoftelling.com/10-rules-for-writing-about-me-page/


Via Martin Gysler
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Redesigning Your Blog to Drive Reader Behavior | Blogging and Content Creation | Social Media Consulting - Convince & Convert

Redesigning Your Blog to Drive Reader Behavior | Blogging and Content Creation | Social Media Consulting - Convince & Convert | Latest Social Media News | Scoop.it
From www.convinceandconvert.com - April 11, 2012 12:14 AM

Soon, you’ll be seeing an all-new version of Convince & Convert.


It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview:

 

The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know.

 

The Case for Redesign

 

Even though WordPress (especially with Genesis) is exceptionally easy to work with compared to old skool Web design days, it’s still a major undertaking. Lots of blogs out there rarely if ever change their look and layout. Why bother?

 

Read more: http://www.convinceandconvert.com/convince-convert-news/redesigning-your-blog-to-drive-reader-behavior/


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Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions | Latest Social Media News | Scoop.it
From www.problogger.net - March 2, 2012 4:01 AM

You're a blogger and you spends a lot of time to write your blog posts. Maybe you would like make some money so that you could continued your blog, if it's the case, this excellent article will give you interesting information about how you can do it. [note mg]

 

Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.


But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

 

In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.

 

Read more: http://bit.ly/wRpcaz


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