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Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.

Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.

In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.

Google is trying to get away from exact wording to understanding the concepts.

So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."

Read the full article and the examples provided and you will get a good gist of it.

Very interesting. Useful. 8/10

Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html 

Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.

"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."

What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.

Informative. Very useful. 8/10

Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487 

My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).

"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."

In this article the focus is specifically on rule n.1: Create content with your audience in mind.

Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.

Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."

Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.

Rightful. 7/10

Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

Básicamente:

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

Siempre está bien recordar estos tips de cuando en vez ;)

Excellent

From May 2013, so some things may have changed...

 Rather than chasing Google+1s of content, your time is much better spent making great content."

Excellent Post, My Notes:

1. SEO is about more than keywords! Agree
 Hummingbird's ability to handle multi-word queries is setting the stage for semantic web when search engine spiders understand context, nuance and sarcasm. Keywords are important, but the "social vitality" of your content CONFIRMS your keyword-based claims.

2. Bing Doesn't Matter. Agree
When I went to work, I "retired" last week to start my 5th company, I set up my work PC to be all BINGED up. There is enough difference between Google and Bing that I wanted to know what the other guy was thinking (and how). Bing is NOT as fast as Google and they don't understand the content as well, but unimportant they aren't.

3. Google's Hide Of Keywords Kills SEO
No death here, just have to be more intelligent about modeling our content, understanding what (in the content) is creating conversion and doing analysis BEFORE we write to know the most important keywords. If "writers" gets 3x the traffic of "contributors" then use writers.

4. Good inbound links from comments (don't be absurd, Panda helped Google SEE into all of that kind of BS so stop trying to game and create great, highly viral content instead). Comments links, almost without exception, are no follow links. If you drive links to yourself that math will stick out like the SPAM sore thumb it is.

5. Subheads don't matter much (this was new to me and disappointing, I still like subheads for engagement and formatting though).

6. Don't mistake serendipitous conditions for meaningful patterns - this is a general truth and one blown up for +1s. Pages that receive a lot of +1s are also receiving other kinds of benefits, accolades and links. MOZ pointed out that just because two things happen together doesn't mean there is a cause and effect relationship and good idea to remember at all times and in all things Internet marketing.

7. No higher rank from authorship....yet. Not sure my friend Mark Traphagen would agree, but not important enough to get all bent out of shape over in an excellent post.

More on Gplus
https://plus.google.com/102639884404823294558/posts/2iFLkcgSkAT

"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.

In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.

But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.

As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:

1) put a lot of effort into their curation

2) have a strong editorial voice and

3) a distinctive point of view

and which heavily rely on:

4) recognized expert analysis7cmmentary and reviews

5) access to data otherwise not accessible

6) freshness

Rightful. Useful. 8/10

Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 

Robin - Another valuable and outstanding summary!

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.

Top SEO Listings Yes, No & Maybe Because ...
The key to knowing IF a top listing matters and if you have one is NOT looking at the SERPs (Search Engine Results Pages) with your computer logged in since you will see SERPS manipulated to look like what Google thinks you want to see.

At the very LEAST log out. Logging out helps some, but your IP still has a shadow, so if you want to know the truth use a tool to know your position and then check your analytics to know how many times you were shown and how many searchers came to your website as a result of that key.

SO, Yes top listings matter. No they don't matter as much as they used too. Maybe they matter, but it depends on the term.