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Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Latest Social Media News | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!
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Official Google Blog: Search, plus Your World

Official Google Blog: Search, plus Your World | Latest Social Media News | Scoop.it

I know a lot of people who have been reluctant to get involved with Google Plus. I’ve heard all sorts of reasons from “I don’t have time to do that as well as Facebook and Twitter,” to “Hrmph. I don’t even like it.” But if you were not convinced already about how important Google Plus data is likely to be for SEO in coming months, then this announcement by Google might change your mind.

 

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

 

Read more: http://bit.ly/MIbOBR


Via Martin Gysler
Pompieriitm's comment, May 27, 2012 2:15 PM
Îmi place.
Rescooped by Gerrit Bes from Create & Curate
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Content Creators, Here’s Why You Need to Be A Google Author

Content Creators, Here’s Why You Need to Be A Google Author | Latest Social Media News | Scoop.it

I've been reading a lot about the Google Author programme and AuthorRank this week, so I curated a post covering

*why content creators need to set up their profile

*and how to do it. 

 

In a nutshell, not only does it make you stand out in search results, but it seems that Google is going to take authorship increasngly into account in search results.

 

It's not difficult to set up, especually if you have a one-person blog. There are loads of tutorial around to help even for more complex blogs and websites.

 

If you create any kind of content, I recommend you do it if you haven't already done so. 

 

Read my post here http://lizwilson.me/content-creators-heres-why-you-need-to-be-a-google-author/

 


Via Liz Wilson
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Rescooped by Gerrit Bes from How to use Google+ in your internet marketing + content strategy
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8 Ways to Drive Traffic to Your Site With Google+

8 Ways to Drive Traffic to Your Site With Google+ | Latest Social Media News | Scoop.it

Would you like to drive more traffic to your website?With new enhancements from Google+, you can more easily accomplish just that!


Via The Write Connection, contentmarketingdigest
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