Latest Social Media News

Becoming A Social Business - 5 Quick Tess
If your answer is NO to any 2 of these questions your company is failing to become a "social business". Good news is fix is easy, just be able to say YES to all five:

Twitter - Do you FOLLOW at least 50% Of Your Followers (and do so with some presence and reasoning)?

Twitter - Do you respond to @YOU comments in hours or less?

GPlus - Are YOU and YOUR COMPANY on GPlus?

Pinterest - Are you anticipating the visual marketing revolution by PINNING?

Facebook - Have you held at least one Facebook contest and/or responded to and allowed customers to post on your Facebook wall?

YouTube - Do you have a YouTube Channel and are you posting there at least weekly?

We are past the time when merely having a Twitter button meant anything. Your business must USE and be PRESENT on these tools or your social buttons create powerful "Don't Get It" dissonance.

What other "social tests" can you think of? Marty

Via Martin (Marty) Smith

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

Via Martin (Marty) Smith

Amazon's New Social Relevance
Amazon was late to social media and they paid a price for being tardy. Almost 90% of Amazon's pages have been eliminated from Google's index post Panda and Penguin.

Granted we would all like to be left so "high and dry" since Amazon still has 127M pages in Google, but, as this linked post describes, Amazon is embracing social media marketing now with new tools such as Amazon collections and a social share widget that is approaching ubiquity.

If Amazon can learn new social shopping tricks so too can your website. The key idea is even a website that was slouching toward having a billion pages in Google must play for social relevance now as so should we all.  

 

Related

Amazon's Collections on Scoopit
http://sco.lt/7eE6Tp ;

 

Amazon's Social Rebirth on ScentTrail Marketing
http://scenttrail.blogspot.com/2013/08/amazons-social-rebirth.html  ;

Via Martin (Marty) Smith

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 

Via Lauren Moss, Shanika Journey, massimo facchinetti, Mau, roberto toppi