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Scoop.it!
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S. Via janlgordon 
Scoop.it!
Kelly Hungerford's curator insight,
January 31, 2013 7:55 AM
We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences?
Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours?
Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.
As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)
1. Paper.li:
-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic.
-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities.
-distribution: Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key.
-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people.
The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented!
2. Hootsuite:
It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times
3. Savepublishing:
Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!
4. Your own blog, or Scoop.it.
Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog.
These four tools are all I need. What does your social newsroom look like? Can you do more with less?
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Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results. |
This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.
As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.
There are great tips in here
Here are a few that caught my attention:
E is for empathy.
Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.
"You’re Going to Love These Free Analytics Apps"
S is for success
The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.
"Nine Headline Tricks Sure to Boost Your Leads"
A is for ask
The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.
"How Do You Write More Magnetic Headlines?"
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/Jc464j]
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one:
http://www.aminstitute.com/headline/
~ Deb