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Rescooped by Gerrit Bes from Curation Revolution
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5 Tips To Magazine Your Content Marketing via Curagami

5 Tips To Magazine Your Content Marketing  via Curagami | Latest Social Media News | Scoop.it

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  


Via Martin (Marty) Smith
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Rescooped by Gerrit Bes from Open Research & Learning
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"Open Access" By Peter Suber

"Open Access" By Peter Suber | Latest Social Media News | Scoop.it

"Open Access - By Peter Suber 

 

NOW AVAILABLE IN MULTIPLE OPEN ACCESS FORMATS

 

... The Internet lets us share perfect copies of our work with a worldwide audience at virtually no cost. We take advantage of this revolutionary opportunity when we make our work “open access”: digital, online, free of charge, and free of most copyright and licensing restrictions. Open access is made possible by the Internet and copyright-holder consent, and many authors, musicians, filmmakers, and other creators who depend on royalties are understandably unwilling to give their consent. But for 350 years, scholars have written peer-reviewed journal articles for impact, not for money, and are free to consent to open access without losing revenue.

 

In this concise introduction, Peter Suber tells us what open access is and isn’t, how it benefits authors and readers of research, how we pay for it, how it avoids copyright problems, how it has moved from the periphery to the mainstream, and what its future may hold. Distilling a decade of Suber’s influential writing and thinking about open access, this is the indispensable book on the subject for researchers, librarians, administrators, funders, publishers, and policy makers."

-- from source: https://mitpress.mit.edu/books/open-access


Via ghbrett
ghbrett's curator insight, June 18, 2013 4:44 PM

Peter Suber has been a driving force in the rapidly growing area(s) of Open Access. Rather than cite this or that have a look at his info at Wikipedia: https://en.wikipedia.org/wiki/Peter_Suber  Here is a wonderful resource for anyone who uses Internet resources. Get a copy for a eBook-Reader, a computer, or your Boss, but don't forget yourself. Then Read it and then keep as a handy reference resource.