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I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy. 

Here are some highlights:

**Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue.

**Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly.

Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.

Here are some of the ways:

**content curation improves collaboration between:

**content creators

**thought leaders

**product development,

**R&D,

**marketing

**content consumers

**potential customers   

**organization service

**support 

**sales

**product development staffs 

**channel partners 

**prospects and customers 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/zn0XoK]