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The entire online shopping industry has literally revolutionized the way we have been purchasing goods since Stone Age. Today, about 44% of online shoppers begin by using a search engine. The social platforms are playing a huge role in drawing customers towards making those long-term purchase decisions.
I was surprised to know that 45% of in-store consumers turn to social platforms on their mobile devices to influence their buying decisions. That’s not a small number and given the social media bubble we live in, it’s quite obvious to expect such an influence on an everyday basis....
Via Jeff Domansky
Here's a useful list of 20 online marketing tools every business or crowdfunding campaign maker needs to take a look at.