'If both SEO and content marketing are useful for a business, then which one is better for you?
The answer is both.
Although content marketing and SEO share some similarities, they are two different things that can be used at the same time to benefit a business.
And while most of my posts talk about one or the other, this one is going to focus on how you should connect your use of content marketing and SEO in your business'.
Via Antonino Militello, donhornsby
(From the article): Instead of just trying to get search engine traffic for an article, you can also use content marketing tactics and promote it on social media.
But there are differences: It’s naive to think that content marketing is exactly the same as SEO even though some over-optimistic marketers seem to think that way.
SEO certainly fits well into most on-page and off-page aspects of content marketing. However,technical SEO is pretty far removed from content marketing.