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Major Google Algorithm Changes and Updates for 2013

Major Google Algorithm Changes and Updates for 2013 | Latest Social Media News | Scoop.it

Via Robin Good
Robin Good's curator insight, January 6, 2014 7:58 AM



An infograhic visualizing the 11 most relevant Google algorithm changes and updates that have "hit" website publishers during 2013. 


Infographic: http://curation.nl/infographic-the-biggest-changes-to-google-search-in-2013/ 


To find out whether your website has been "promoted" or "handicapped" by anyone of these algo changes, please check the tools I reviewed here: 





MaaS Pros Sunshinecoast's curator insight, January 9, 2014 4:43 AM
"Why is the Google algorithm so important?"
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Why you must move from Facebook to Google+

Why you must move from Facebook to Google+ | Latest Social Media News | Scoop.it
Why you must move from Facebook to Google+

Via Michael Q Todd
Michael Q Todd's curator insight, December 29, 2013 6:59 PM

My recent personal experiences about the power of Google+

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Need to learn more about Google? The ultimate list of resources is in this article! | Social Media Slant

Need to learn more about Google? The ultimate list of resources is in this article! | Social Media Slant | Latest Social Media News | Scoop.it
There is no denying that Google has redefined the way we see and use the Internet in recent years. From Search, to YouTube, Google+, and Adsense, many of the company's products and properties have become part of our daily lives.
Saranne Davies's curator insight, December 24, 2013 4:19 AM

Got to be worth 20 minutes of anyone's time.

Jaana Nyström's curator insight, December 25, 2013 7:35 AM

Excellent resources!

Cendrine Marrouat - https://www.cendrinemedia.com's comment, December 26, 2013 12:36 PM
Thank you @Jaana Nyström!
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This week in social media (December 9-13, 2013)

This week in social media (December 9-13, 2013) | Latest Social Media News | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
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7 SEO Common and Dangerous Misconceptions Put Right [+ @ScentTrail Notes]

7 SEO Common and Dangerous Misconceptions Put Right [+ @ScentTrail Notes] | Latest Social Media News | Scoop.it
Here are 7 common misconceptions some have about search engine optimization.

Via malek, Martin (Marty) Smith
malek's curator insight, December 11, 2013 9:13 AM

 Rather than chasing Google+1s of content, your time is much better spent making great content."

Martin (Marty) Smith's curator insight, December 11, 2013 11:12 PM

Excellent Post, My Notes:

1. SEO is about more than keywords! Agree
 Hummingbird's ability to handle multi-word queries is setting the stage for semantic web when search engine spiders understand context, nuance and sarcasm. Keywords are important, but the "social vitality" of your content CONFIRMS your keyword-based claims.

2. Bing Doesn't Matter. Agree
When I went to work, I "retired" last week to start my 5th company, I set up my work PC to be all BINGED up. There is enough difference between Google and Bing that I wanted to know what the other guy was thinking (and how). Bing is NOT as fast as Google and they don't understand the content as well, but unimportant they aren't.

3. Google's Hide Of Keywords Kills SEO
No death here, just have to be more intelligent about modeling our content, understanding what (in the content) is creating conversion and doing analysis BEFORE we write to know the most important keywords. If "writers" gets 3x the traffic of "contributors" then use writers.

4. Good inbound links from comments (don't be absurd, Panda helped Google SEE into all of that kind of BS so stop trying to game and create great, highly viral content instead). Comments links, almost without exception, are no follow links. If you drive links to yourself that math will stick out like the SPAM sore thumb it is.

 

5. Subheads don't matter much (this was new to me and disappointing, I still like subheads for engagement and formatting though).

6. Don't mistake serendipitous conditions for meaningful patterns - this is a general truth and one blown up for +1s. Pages that receive a lot of +1s are also receiving other kinds of benefits, accolades and links. MOZ pointed out that just because two things happen together doesn't mean there is a cause and effect relationship and good idea to remember at all times and in all things Internet marketing.

7. No higher rank from authorship....yet. Not sure my friend Mark Traphagen would agree, but not important enough to get all bent out of shape over in an excellent post.

 

More on Gplus
https://plus.google.com/102639884404823294558/posts/2iFLkcgSkAT

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Future of News: Google Living Stories Still a Great Model for the News To Be

Living Stories provide a new, experimental way to consume news, developed by a partnership between Google, the New York Times, and the Washington Post. In Li...

Via Robin Good
Robin Good's curator insight, November 26, 2013 10:46 AM


Google Living Stories is an experimental project by Google that showcased (over a brief period between 2009 and 2010) how technology could be used effectively to provide a new, richer and more effective way to organize, serve and present news stories online.


In the Living Stories model, each story is a stream that is continuously updated over time with new updates, additional stories, images, and other multimedia resources that are published over time. 


These are organized on the page in a way that provides maximum accessibility to the reader, allowing him to skim, explore, filter or dig in depth into any category or specific item.


Nonetheless abandoned by Google, Living Stories remains a very inspiring example of how automated news aggregation and manual curation, both required in heavy doses to achieve this type of results, could provide a truly innovative mode of producing and offering access to news information.

The greatest news of all is that Google has left the model, examples and infrastructure for using and improving upon it available to everyone for free.


"The Living Stories code is available as open-source for anyone to use on their own sites at: http://code.google.com/p/living-stories/


Must see. 9/10

Free to study, use and adopt.



More info and examples: http://livingstories.googlelabs.com/ 


WordPress plugin: https://code.google.com/p/living-stories/wiki/WordpressInstallation 










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Google Plus Integrated with YouTube: Online Backlash | Social Media Today

Google Plus Integrated with YouTube: Online Backlash | Social Media Today | Latest Social Media News | Scoop.it
Google has linked YouTube comments to its Google Plus network - and it has caused an uproar.
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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Latest Social Media News | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.

Via janlgordon
janlgordon's curator insight, November 2, 2013 4:56 PM



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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Gmail gets a refreshed log-in page and now saves your account history to make it easier to sign back in

Gmail gets a refreshed log-in page and now saves your account history to make it easier to sign back in | Latest Social Media News | Scoop.it
Google has quietly rolled out a new design for Gmail's main log-in page on the Web.

Chances are, you may not have noticed this given that, well, you probably remain logged-in to ...
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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | Latest Social Media News | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...

Via yeohyc
yeohyc's curator insight, October 15, 2013 12:45 AM

In 2013, we stand at the beginning of a new epoch; one in which brands are becoming creators themselves and, instead of producing.

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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Latest Social Media News | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
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PageSpeed Insights helps your site perform better

PageSpeed Insights helps your site perform better | Latest Social Media News | Scoop.it
So, you are done building your website. The next step is to ensure that it loads as fast as possible. Created by Google, PageSpeed Insights measures how well your pages are doing when seen from mob...
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Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites

Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites | Latest Social Media News | Scoop.it
MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been...

Via Robin Good
Robin Good's curator insight, September 27, 2013 3:29 PM



Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird.


The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches.


The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal. 


Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926 


FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816 


Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/ 




Neil Ferree's curator insight, September 27, 2013 5:50 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.


If this article was useful, please share it.

jmwakasege's comment, September 28, 2013 8:27 AM
Thank you for the heads up, though we need content is the king in this era. With changes like this.
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How to Use Twitter Ads for More Exposure, Leads and Sales

How to Use Twitter Ads for More Exposure, Leads and Sales | Latest Social Media News | Scoop.it
Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | Latest Social Media News | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the

Via janlgordon
janlgordon's curator insight, December 26, 2013 3:31 PM

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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The most shared Google+ circles of all time #MegaBall

The most shared Google+ circles of all time #MegaBall | Latest Social Media News | Scoop.it
Shared Circles are Circles which have been filled through Google+ users and shared to public so that everyone can enjoy the people and pages within the shared circles. With CircleCount.com you can find interesting Shared Circles.

Via Michael Q Todd
Michael Q Todd's curator insight, December 19, 2013 10:40 AM

The most shared Google+ circles of all time

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Google+ Launches Social Ad Called +Post to Appear Across Display Network

Google+ Launches Social Ad Called +Post to Appear Across Display Network | Latest Social Media News | Scoop.it
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
Maurizio Barracco's curator insight, December 9, 2013 4:53 AM

Non sempre i sogni possono realizzarsi ma un modo per renderli simili alla realtà esiste sempre basta volerlo con tutto se stessi

Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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Future of News: Google Living Stories Still a Great Model for the News To Be

Living Stories provide a new, experimental way to consume news, developed by a partnership between Google, the New York Times, and the Washington Post. In Li...

Via Robin Good
Robin Good's curator insight, November 26, 2013 10:46 AM


Google Living Stories is an experimental project by Google that showcased (over a brief period between 2009 and 2010) how technology could be used effectively to provide a new, richer and more effective way to organize, serve and present news stories online.


In the Living Stories model, each story is a stream that is continuously updated over time with new updates, additional stories, images, and other multimedia resources that are published over time. 


These are organized on the page in a way that provides maximum accessibility to the reader, allowing him to skim, explore, filter or dig in depth into any category or specific item.


Nonetheless abandoned by Google, Living Stories remains a very inspiring example of how automated news aggregation and manual curation, both required in heavy doses to achieve this type of results, could provide a truly innovative mode of producing and offering access to news information.

The greatest news of all is that Google has left the model, examples and infrastructure for using and improving upon it available to everyone for free.


"The Living Stories code is available as open-source for anyone to use on their own sites at: http://code.google.com/p/living-stories/


Must see. 9/10

Free to study, use and adopt.



More info and examples: http://livingstories.googlelabs.com/ 


WordPress plugin: https://code.google.com/p/living-stories/wiki/WordpressInstallation 










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Tour Builder | Social Web Innovation

Tour Builder | Social Web Innovation | Latest Social Media News | Scoop.it
Tell your stories with photos, videos and rich text on Google Earth.

Via Massimiliano Cammuso
Massimiliano Cammuso's curator insight, November 20, 2013 9:03 AM

Tour Builder - Put your story on the map.


Google has launched the beta of TOUR BUILDER a mix of his various experiment such as City Tours.

This time it seems that they are focusing on storytelling, infact you can easly add on a placemark videos, photo and other content and then their payoff is "Put your story on the map".


In difference and unfortunately, with Tour Building I was unable to create a walking path, then the tour that I designed was not so precise.


Have you already tried? Do you have any feedback on this new product of Google?

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This week in social media: Facebook, Google, LinkedIn, Twitter, WordPress

This week in social media: Facebook, Google, LinkedIn, Twitter, WordPress | Latest Social Media News | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
Facebook added two mobile app capabilities to help increase install
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This week in social media: Facebook, Google, Twitter

This week in social media: Facebook, Google, Twitter | Latest Social Media News | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
Facebook is testing two new buttons for Pages: Review and Follow. T
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What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search

What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search | Latest Social Media News | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

Via Robin Good
Robin Good's curator insight, October 12, 2013 2:08 PM


Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.


Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.


In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.


Google is trying to get away from exact wording to understanding the concepts.


So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."


Read the full article and the examples provided and you will get a good gist of it.


Very interesting. Useful. 8/10


Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html 






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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Latest Social Media News | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Pavlos Nomikos's curator insight, October 6, 2013 12:44 PM

"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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Google Expands Role In Digital Education, Teams Up With edX To Build A YouTube For Free Online Courses

Google Expands Role In Digital Education, Teams Up With edX To Build A YouTube For Free Online Courses | Latest Social Media News | Scoop.it

It’s turning into a busy week for Massive Open Online Course (MOOC) providers, and the tech companies that love them — particularly Google. Udacity co-founder and CEO Sebastian Thrun and California Lt. Governor Gavin Newsom announced the Open Education Alliance, a consortium of online organizations dedicated to closing the skills gap, developing standards for career readiness and providing the content that will help get students ready for the workforce. Google and AT&T are some of the names already endorsing the Alliance, while rumors have been circling that Coursera and other MOOC providers are on board as well. However, at this point who will be participating and what it could mean for education is still up in the air. It’s an alliance-in-progress.

 

Google also took another big step into the open courseware game, announcing a new partnership with edX — the Harvard and MIT-backed, non-profit organization that currently stands as one of the Big Three MOOC Providers, along with Udacity and Coursera. Together, the two companies plan to launch MOOC.org, a site that will allow teachers, businesses — and really anyone — to create their own digital course and share it with the world. As of now, the site is slated for launch in the first half of 2014.

 

For edX, MOOC.org represents another step towards going beyond the boundaries of its current model, which includes partnership with institutions like Harvard, MIT, Stanford and other elite universities. In April, the organization merged with Stanford University-based startup Class2Go to build an open-source version of its platform that can be used by any institution around the globe. The goal has been to allow developers access to edX’s code to allow any institution to host and distribute digital courses for on-campus and distance learners — both online and offline — and create better ways to collect student data.


Via ghbrett
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