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This piece was written by Aaron Dunn for Content Marketing Institute. These steps apply to your overall content marketing strategy whether you're creating or curating content. The challenge: **Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy. The solution: **In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. Here are the four steps: As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle. **Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers. **Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach. **Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels. **Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels. **Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them. Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond" "Content Curation, Social Business and Beyond"
Read more: http://bit.ly/J69H56
Via Martin Gysler, janlgordon
For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg] Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.
This is an interesting move as it seems to be part of a wider strategy by Facebook to launch individual apps for specific features on the site instead of trying to pack all their features and services into one main app. This new app allows you to log in as your actual page rather than trying to access it through your own personal app, which had caused major confusion for users in the past. This was especially true for those in the unfortunate position to be managing several Facebook pages.
Read more: http://bit.ly/M0mmtl
Via Martin Gysler, Brian Yanish - MarketingHits.com
The problem with social media ROI is that we are overwhelmed by the range of social media measures out there. It is actually rather simple.
Via AnnaGenis
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI... I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers. One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured. So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media. Here are my thoughts: Strategy. Or Not? Read more: http://bit.ly/JkdIDq
Via Martin Gysler
Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the b2b marketing pins Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins? Read more: http://bit.ly/Jc8ObA
Via Martin Gysler
If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg] Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone! In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it. Reminder of What’s Social Media Curation? With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic... Read more: http://bit.ly/IRXDad
Via Martin Gysler
Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up. But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots. Read more: http://bit.ly/HW3YDc
Via Martin Gysler
In today's college classrooms the sound of furious note-scribbling has been replaced by clacking on keyboards and tapping on tablets. Thanks to the ubiquity of WiFi on campuses, it's not just note-taking that's been given a 21st-century update.
Via Gust MEES
Soon, you’ll be seeing an all-new version of Convince & Convert.
It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview:
The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know. The Case for Redesign Even though WordPress (especially with Genesis) is exceptionally easy to work with compared to old skool Web design days, it’s still a major undertaking. Lots of blogs out there rarely if ever change their look and layout. Why bother? Read more: http://www.convinceandconvert.com/convince-convert-news/redesigning-your-blog-to-drive-reader-behavior/
Via Martin Gysler
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Creating a Brand Page
Brand Pages are created only after logging in to an existing Google+ personal account. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler
This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg] Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.
How do you know you’re on the Google List or any other database of blacklisted sites? Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/
Via Martin Gysler
13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?
Via AnnaGenis
Some very interesting ways to improve your business in this year. [note mg] Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social. Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome. Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/
Via Martin Gysler
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Today, Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices, then to languages other than English. As Google puts it, Knowledge Graph, "taps into the collective intelligence of the web and understands the world a bit more like people do." Wait. What exactly does that mean? Let's take a deeper look at this rollout, and try to make things a little clearer! What is Google's Knowledge Graph? Read more: http://bit.ly/J4FaEA
Via Martin Gysler
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch. With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own. We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer. Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!): Read more: http://bit.ly/KoEvz4
Via Martin Gysler
Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg] Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment. Read more: http://bit.ly/JRgjbp
Via Martin Gysler
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:... Read more: http://bit.ly/IDzrqr
Via Martin Gysler
Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself. By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually! Read more: http://bit.ly/IRUGGH
Via Martin Gysler
Key Questions Answered
- Why should a teacher or education administrator use Twitter?
- How do I set up an account? (step-by-step instructions included!) - What questions should I always ask myself when I follow someone? - How do I tweet? How do I retweet? What the heck is a retweet?! - How do I find good people to follow? Fellow teachers? People interested in what I like? - What’s privacy like on Twitter? - What should my profile photo be? - What are the drawbacks of Twitter? Read more...
Via Gust MEES
Getting quoted, giving speeches and writing articles are great ways to market your business. As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors. The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise. Read more: http://bit.ly/HYGw8U
Via Martin Gysler
Have you become desensitized and disillusioned with Twitter? Do you feel like you are suffering from Twitter Tiredness? Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it? I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet. After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets. Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103
Via Martin Gysler
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler, Robin Good
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Creating a Brand Page
Brand Pages are created only after logging in to an existing Google+ personal account. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler
{EAV:f075bd7c19d97b3d} How I became a convert to Twitter • The teaching and education community on Twitter is truly inspirational... Twitter is a fantastic collaborative tool. As teachers, how often do we get to visit other schools? In my experience, very rarely. Twitter has enabled me to collaborate with teachers in schools across the country. Combine this with cloud services such as DropBox and Google Docs and you can create and share resources and ideas quickly and easily. The site is also a great place for discussion. It is amazing how creative you can be in 140 characters. Teachers, academics, technologists and other experts come together on Twitter to chat and discuss a whole range of topics – you can follow and contribute to these discussions by using hash tags.
Via Gust MEES, Heiko Idensen, ABroaderView, Lesley Rodgers
10 Reasons for Education Professionals to Use Twitter
Can a message of only 140 characters really affect change in the world? Twitter is doing just that one message at a time.
Dr. Daniel L. Frazier explains you very well why; read more...
Via Gust MEES
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