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Martin Couzins and Sam Burrogh introduce in simple words the importance of curation and its relationship with their story and work.

How do we get to the information that is really useful?

How do we get to it quickly?

A good introduction for beginners. 7/10

Original video: http://youtu.be/qxm9ElX4jaM 

Check also the related article: http://learnpatch.com/2013/08/how-content-curation-can-help-transform-workplace-learning/ 

Thank you Robin, excellent

Pawan Deshpande, founder and CEO of Curata, has just published an article that provides some very useful guidelines to content marketers interested in improving their basic content curation skills.

The article provides six alternative approaches to curating content, from simple ones like quoting and retitling, to more advanced ones like parallelizing, storyboarding and summarizing.

The context provided in this article circles around three key factors:

1. Quantity of effort
2. SEO value
3. Added value

so that you can compare, among the alternative curation approaches presented, the ones that better match your own needs.

But, beware. Though content marketing experts have you believe that saving time, seo impact and traffic size are key variables to go after, I remain of the impression that true "added value" provides order of magnitude greater benefits than the other two combined. 

In other words, to rank and evaluate the value of a curation approach versus another, I would ask: Does the curation produced help other people make better sense of a topic? Does it allow for others to learn about an issue without having to juggle and research tens of dubious resources? Does it save the reader time in learning about the topic he's interested in while providing him with all the needed info?

Having said this, I deem this article particularly useful for content marketers getting interested in content curation, and in learning which approaches they can adopt, besides reposting and sharing the best content they can find, to improve their "value added" propositions.

Useful. Resourceful. 7/10

Full article: http://www.curata.com/blog/6-content-curation-templates-for-content-annotation/

(Thanks to Marjolein Hoekstra for pointing me to this article)

These are some great ideas.  Content curation is a great teaching tool for students.  Thanks Robin for your great and dedicated CURATION!

La curaduría de contenidos como modelo de negocios, por Robin Good.

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.

The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.

While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.

No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

Rightful. Interesting. 7/10

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue.  Want to stand out? Become "the" source of information on your cause. In other words, give to get.  You will stand out. You will gain trust.  And, you will raise money. 

 200 word editorial is a real challenge for a coupon blogger.   Thanks for the great article!

Excellent scoop by Robin Good on a relevant and important article for Content Curators.

See my Brickflow example here:

http://rbauerpt.blogspot.com/2013/08/start-lean-fitness.html

I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.

Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.

To this day, those articles remain milestone references for anyone interested in content curation.

This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.

He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.

What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."

In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.

Why?

To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.

Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.

The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.

Morale of the story:

a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.

b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.

c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".

Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."

Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."

One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.

Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.

For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.

But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.

Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.

While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.

In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.

Appropriate for content marketers, not for true curators 5/10

Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html

(Image credit: Girl thinking by Shutterstock)

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Rich source of intelligence on curation

Great stuff

add your insight...

add your insight...

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

Flipboard non solo su ipad ma anche da una pagina web

Love Flipboard. This new feature opens up a whole new world for content curation.

Ahora ya no hace falta disponer de un Ipad o una tablet o smartphone para realizar nuestra propia revista en Flipboard, ya que con el nuevo editor online en la web de esta conocida herramienta, podremos realizar nuestra propia curación desde nuestro ordenador.

Este vídeo nos da una pequeña introducción de como empezar a usar este editor en la web de Flipboard, mediante el botón o "bookmarklet" que se puede instalar en la barra de favoritos de nuestro navegador para ir capturando los contenidos que nos parezcan interesantes para nuestra publicación.

• Over 90% of organizations create unique content
• One third of organizations curate third party content
• 30% of organizations use customer-generated content

For digging deeper

An excellent story for lecturers or teachers thinking in content curation as a tool in their aulas.

Useful for educators - key digital literacy skill

content curation and critical thinking skills

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

I've always been wanting archive pages from the web to go back to again. Here is a way to help you do that. 

Handig app om dingen die je op het web tegenkomt van aantekeningen te voorzien en te bewaren.

I haven't read this article but I'm seriously interested in the question implied in the title.....i.e. how to 'mark up' information and get them on the web.  In many cases, I think that's adequate for most people's purpose.

I have yet to find a tool that I found really comfortable for doing that.  Maybe this is it.

Takeaway: Planning ahead makes social media management so much easier. A simple way to keep you on track is to develop a content and curation calendar for your social posts.

From the original article by Nicole Bremer Nash on TechRepublic:

"Debate abounds over how much time a social media manager should spend each day on social networks and content.

The issue isn’t so much a matter of drive as it is that the Internet is one big rabbit hole of information.

Even if you stay focused on things related to work, you can find yourself losing valuable time in the course of managing your online content."

If you use content curation as a content marketing strategy, learning how to work with a editorial calendar is certainly useful. In tis way you rely less on the spur and impulse of the moment and more of what is really needed by your audience, while seeing clearly the forest from the trees.

Useful. 7/10

Full article: http://www.techrepublic.com/blog/social-media-in-the-enterprise/create-a-social-media-content-posting-and-curation-calendar/503

Network Empire News:

http://www.networkempirenews.com/content-curation-course-temp/eye-opening-course-rapid-fire-content-curation/

Thanks to Robin Good for sharing this

Robin Good has always something excellent to suggest to those who love curating

 You can repost any snaps you like directly to Instagram, which is a nice touch, and you can post comments too.

Curate using this visual map

This will be helpful to share to those wondering about content curation.

Valuable collection of the art of curation from Robin Good.

Do people actually read the content? Will it keep them following you?

This short article provides five solid reasons why one needs to curate. Needless to say, I've bought into the idea anyway

Read the other comments, they are better that what I could write. See below.

Why I choose this topic to be my thesis topic? When I first heard this topic, I found it very attractive. In this world full of digital information, how can we find good content we need. Later I found scoop.it and Robin Good which strengthen my view that content curation is so useful. Because I found many valuable information in his topic and it really saves me a lot of time.