Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG.
Via Martin (Marty) Smith
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Scoop.it!
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for February 25 - March 3, 2013: Blogger Outreach Advice To Get You Started ... 
Scoop.it!
We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.
Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.
As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog.... Via Jeff Domansky, Martin (Marty) Smith
Jeff Domansky's curator insight,
February 27, 2013 10:34 PM
I like this analogy and blog positioning. 
Martin (Marty) Smith's curator insight,
February 27, 2013 10:45 PM
Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.
Jeff Domansky's comment,
February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
Scoop.it!
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for February 4-10, 2013: 30+ Ideas To Create Great Content For Your Customer...
Scoop.it!
So if you want more followers for your blog, here are several ways you can tweak your blogging habits or your WordPress themes to get a bigger audience for your blog.
Scoop.it!
If you own a WordPress.com blog with your domain name, you can now have it verified for Pinterest. WordPress added the option to the list of supported webmaster
Scoop.it!
Do you want to be a more successful blogger?
Are you keeping up with the newest developments in blogging?
Whether you are new to blogging or you have been blogging for years, you will find insight in this article.
It covers 26 blogging essentials, in an A–Z tour of the blogosphere. Each one has a full explanation, along with a link to further reading in case you want to know more.
Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well. Via Martin Gysler
Sensitive Evolution's comment,
January 7, 2013 2:55 PM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
Scoop.it!
More and more entrepreneurs venture into guest blogging, because they understand its value and importance. Guest blogging allows you to “meet” an audience that you would not be able to ...
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
December 11, 2012 11:23 PM
Thank you for sharing my article, Gerrit!
Scoop.it!
From the article:
"On occasion, an unloved company blog gets questioned. Why do we have that thing anyway?
Scoop.it!
Whether you're creating or curating content on WordPress, plugins will help supercharge your site. My friend Pragati Bidkar has written a great list of the top 8 - check it out. They're all free.
Read it here http://community.paper.li/2012/10/15/top-8-social-media-plugins-for-your-blog-or-website/
Via Liz Wilson
Scoop.it!
The benefits of redirecting first-time commenters to a thank you page are huge!
Here is a short tutorial to help you set up this important page.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 21, 2012 2:41 PM
Thank you for sharing!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 22, 2012 2:54 PM
Thank you for sharing my article!
Scoop.it!
Do you blog? Looking for exciting new tools to simplify the blogging experience? If so, keep reading. We decided to get the scoop on today’s hottest blogging tools. We asked 22 pros to share their favorite new finds. Here they are…
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Scoop.it!
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for March 4-10, 2013: Macro trends don't matter so much by Seth Godin (Seth'...
Scoop.it!
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Are you looking for some tools and tips related to social media tools and technology?
Want to add a bit of magic to your social media marketing?
As we specialise in tools and technology we come across great tips and tools every day.
From the list below we guarantee you will find something very useful for your business. Via Martin Gysler
Joshua OCock's curator insight,
March 12, 2013 8:20 AM
Social media vital toolkit. 101 golden nuggets in 8 chapters.
Scoop.it!
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.
Scoop.it!
The blessings never stop, it seems. My eBook received another great review today. This one is from Jeff Franz-Lien (@WickedSmartIT on Twitter), and you can also read it on Amazon. “As a relat...
Samantha Bruce's curator insight,
February 4, 2013 11:56 AM
Maybe this is a book I should be looking at. #prprobs
Scoop.it!
A single post is like a hook trying to catch prospects attention. What chance does your 1 hook stand? Blog Post Series let you scale like the net fisherman.
Scoop.it!
Gerrit Bes's insight:
7 simple but effective tips were shared, namely: Link bait: Share part of your post in a discussion forum with a backlink to your blog for visitors to complete reading the postComment on other people’s blogsIdentifying influencers and benchmarking what they are doing. Also by building a relationship with themTarget those who have less experience than yourself and are hungry for learn. Become a resource.RetweetWrite an ebook from your postsUse pictures and videos in your post. Quick easy and effective tips. 7/10
Curated by Shirley Williams
Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight,
January 8, 2013 11:39 PM
7 simple but effective tips were shared, namely:
1. Link bait:Share part of your post in a discussion forum with a backlink to your blog for visitors to complete reading the post
2. Comment on other people’s blogs
3. Identifying influencers and benchmarking what they are doing. Also by building a relationship with them
4. Target those who have less experience than yourself and are hungry for learn. Become a resource.
5. Retweet
6. Write an ebook from your posts
7. Use pictures and videos in your post.
Quick easy and effective tips. 7/10
Curated by Shirley Williams
Scoop.it!
From
dukeo
I have a lot of things in common with a lot of bloggers, and there are a lot of bloggers all over the Web. But just because we're all bloggers and we have
Scoop.it!
Blogging is more than SEO. At the core of blogging is the desire to share via words or images, and mobility shouldn’t be a hindrance to us. It should, in fact, allow us to create more quality...
Scoop.it!
From the article:
"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).
'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg
Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.
Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.
Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"
Scoop.it!
hashtags, seo, meta data, social media tools, google tag manager, tag manager, tagmanager, google... Via OsakaSaul
Scoop.it!
If you have followed my career for a while, you probably know that this blog is not the only place where I share my articles. I also write for Examiner.com and Digital Journal.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
August 12, 2012 3:15 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
August 12, 2012 3:35 PM
Thank you for sharing my article!
Scoop.it!
In this day and age, writing high-quality articles is not enough. Visitors want to be entertained visually.
Adding images to your content will certainly make a difference in the experience of your audience, while increasing your chance of being found in search engine results.
"Now, how do I find great pictures without breaking my piggy bank," you ask. Do not worry, I have just what you need! Check out the list below.
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Don't Be Fooled, Blogs Rule Influence and Conversion
Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules.
This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light.
Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you).
Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.
Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow.
Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M