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AVG has partnered with Facebook to protect Facebook’s one billion users from the phishing and other social engineering attacks that continue to plague the community.
Read more, a MUST:
Via Gust MEES
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Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx
and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good, Jimun Gimm, Jose H. Flores
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“Has Facebook updated EdgeRank or not?”
The debate has been fierce over the last few days.
Without some official announcement from the social network, it is hard to tell for sure. However, some bloggers have stirred the pot.
What do you think? And how would a change in EdgeRank affect the way you use Facebook for your business?
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
October 2, 2012 9:17 PM
Thank you for sharing Gerrit!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
October 3, 2012 11:13 AM
Thank you for sharing my article, Johnny and Mick!
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A lot of great announcements from major social media sites this week, including:
- The release of a new metatag for Google news - A new programme for nonprofits on LinkedIn - A new guide for journalists using Twitter - A new tool allowing Wikipedia users to turn their favorite articles into eBooks. - And more!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 24, 2012 12:22 PM
Thank you for sharing my article!
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Facebook marketing strategy: learn the strategies you need to make your page sticky, from those lovely people at Social Media Examiner . . .
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LinkedIn is going a bit Facebook-esque with it´s new Company page look. LinkedIn's Company Pages are about to get a design makeover, the social network for professionals announced on its blog today . . . Via Lisa Sicard
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There’s no longer any need to worry that Facebook, Groupon, LinkedIn, Zynga or other social-oriented startups will change the world tomorrow—but there was never any real chance of that. Via Dr. Susan Bainbridge, Jose H. Flores
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engagement social media marketing, tagging, social network service, content marketing, social media tools... Via OsakaSaul
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Robin Good: Broadcast for Friends is a new video streaming app from Ustream which allows to send live video from your iPhone to your Facebook page.
From the Mashable review: "...Videos can be recorded using either the forward-facing or rear-facing camera on your phone, and there are a number of built-in filters — which can be changed while you film –- in order to give your video a distinctive look. A free download, signing up for BFF simply requires you to authorize the app via Facebook, a natural move since your ultimate goal will of course to be to broadcast the video you record onto the social network. ...An Only Me, Friends, and Public option shows up before you start, letting you decide how your video is shared. ...Once you select a privacy setting there’s a 3-second countdown and then you’re streaming live. ...Videos are only saved to your Facebook profile if you choose to save them once you’re done filming. ...As you’re shooting your video, likes and comments you receive on your Facebook post are displayed in real time on your phone. ...Broadcast for Friends will be available soon for the iPhone. You can sign up on Ustream’s website to be notified when it goes live."
Source: http://mashable.com/2012/08/16/ustream-broadcast-with-friends/
Sign up page: http://launch.broadcastforfriends.com/
Via Robin Good
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The major question most marketers have, after “What should I post to our company’s Facebook page,” is usually, “When should I post it?” While many Facebook marketing experts say companies should post once per day, PostRocket’s Mike Maghsoudi points out that there’s no hard-and-fast rule. Companies should post when it makes sense for them to post.
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Here is a quick roundup of some of the latest happenings in the social media world.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
July 30, 2012 2:04 AM
Thank you for sharing my article!
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Usually glacially-paced universities are investing in a start-up strategy: "Build fast and worry about money later." Does this "Facebook" style strategy also mean, "Build fast and see who benefits later (as long as it includes the investors)?"
There is some controvery that access to free courses does not a degree make, and that, after all, this could be a grand marketing scheme with questionable motives. Degrees are still in demand as much as they ever were. _____________________
"[It's] a new educational plutocracy where the "rich" are enabled and embraced, and the middling and lower classes are given scraps ...so that they can participate, but perhaps not really benefit. ~ Stacey Simmons _____________________
"By denying qualified people (meaning those who have completed the work) access to degrees or some other endorsement, institutions are establishing a new educational plutocracy where the "rich" are enabled and embraced, and the middling and lower classes are given scraps by which they might educate themselves so that they can participate, but perhaps not really benefit, and certainly never enter the world of the elite. ~ Stacey Simmons, one of Fast Companies "Most Creative People"
If you've seen the movie: The Social Network, you'll know that that using Facebook as a business model is not unknown to higher education. However something ununusual is happening in usually glacially-paced universities; they are investing in a start-up strategy: "Build fast and worry about money later."
Excerpted:
Coursera is following an approach popular among Silicon Valley start-ups: Build fast and worry about money later. Venture capitalists—and even two universities—have invested more than $22-million in the effort already.
"Our VC's keep telling us that if you build a Web site that is changing the lives of millions of people, then the money will follow," says Daphne Koller, the company's other co-founder, who is also a professor at Stanford.
====
Deb: But, does it change their lives for the better? Stanford, of course, had one of the first professors to jump ship to offer a large, free course to the world. Sebastian Thrun, an adjunct professor of computer science at Stanford who invited the world to attend his fall semester artificial intelligence course and who ended up with 160,000 online students, announced he had decided to stop teaching at Stanford and direct all his teaching activities through Udacity, a start-up he co-founded that will offer online courses from leading professors to millions of students.
Stacey Simmons, CEO & Founder at Omnicademy, questions the motivation (Free is Not Liberated...) of offering free courses if degrees from prestigious institutions are not accessible to the many. On the other hand, it could be an amazing new education model, per her TED conversation here. Source: The Chronicle of Higher Education, How an Upstart Company Might Profit from Free Courses Via Deb Nystrom, REVELN |
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Panda Security signed a collaboration agreement with Facebook to protect users. Facebook users will be able to download a free 6-month version of Panda Internet Security 2013 from the AV Marketplace. Additionally, both companies will share their databases of malicious URLs to protect users while surfing the Web.
Read more: http://www.net-security.org/secworld.php?id=13787
Via Gust MEES
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We all know that as students progress through their school years, their homework load increases. Fifteen year olds may look longingly back to when they were ten and had a whole lot less work to do at home. According to the handy infographic below, the average 6-8 year old spends 9 hours per week studying, vs. 14 hours per week for college students. That doesn’t seem so awful, especially when you consider that the average student spends 4.39 hours per day watching television. Via Alfredo Calderón, Gust MEES
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While I was in Kolkata (Calcutta), India last week delivering a social media masterclass at the Confederation of Indian Industry Brand Conclave, several people told me about the remarkable use of Facebook by the Kolkata Traffic Police. Via Tomas Jansma | FlexMind
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The majority of corporate social media accounts languish in obscurity. Nobody wants to share their posts. Why? Why? Why? . . .
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Twitter suprised us all yesterday with a new visual explosion, particular designed to improve the mobile experience. Like it or loathe it, here´s a step-by-step guide to changing your twitter Header image from those lovely Mashable folk . . .
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People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.
Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.
Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success. Via Peter Azzopardi, donhornsby, Brian Yanish - MarketingHits.com
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While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . .
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Here is a quick roundup of some the latest happenings in the social media world.
Are you a Windows user? If so, it is now easier than ever to share your favourite online photos on Facebook. Right-click on the picture and select “Copy Image URL.” Once on Facebook click “Add Photo/Video”, paste the URL into the file name area and click “Open”.
Continue reading at http://www.examiner.com/article/social-media-news-facebook-google-linkedin-tumblr-and-youtube
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
August 26, 2012 1:24 AM
Thank you for sharing my article!
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Bad news for Beiber? Klout, the site that aims to measure your online influence, has made some big changes to its scoring system, and it has a new look to match . . .
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Robin Good: A few days ago Facebook has launched a new "curated" web magazine, called Facebook Stories, dedicated to showcase "people using Facebook in extraordinary ways".
Anyone can submit their story for review, and the most interesting ones are showcased on this page under a monthly theme.
Facebook Stories, does not have anythng to do with an earlier project, terminated in 2011, which carried a similar name. On th other hand it is very similar to the Twitter Stories and Tumblr Storyboard curated initiatives.
From IBTimes: "In addition to video content, the Facebook Stories introduces several other features such as archival stories from the New Yorker magazine (content normally only accessible through a paywall), a Goodreads curated book list known as "The Bookshelf" and a Spotify-fueled and artist-curated tracklist known as "The Playlist."
The company will also produce a podcast and infographic corresponding to the theme."
Check it out: http://www.facebookstories.com/
Via Robin Good
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Five uncomfortable truths you may never hear from your Digital agency - so make sure you discuss with them . . .
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People trust their grocery store with their personal information more than they do Facebook or Google . . . |