When faced with such decisions, we can examine one option at a time or review all our options together.
Via donhornsby
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donhornsby's curator insight,
June 28, 2017 10:32 AM
Why is it the case that people make better decisions when they view options all together rather than one at a time? One possibility is that with all the information in front of them, people can compare the options more thoroughly and can more easily identify the best option. But when people view options one at a time, they form an overall judgment about each option and then have to go back and compare. 1
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