How #HR can use #storytelling to create customer centricity | #HR #RRHH Making love and making personal #branding #leadership | Scoop.it

Everyone in business is talking about customer centricity, but very few are getting it right.
 
Part of the problem is that it’s not entirely clear where ultimate responsibility lies – the CEO? The sales and marketing team? HR? We believe it’s up to everyone but a truly customer-centric organisation has the end user embedded in every department, so HR has a vital part to play in developing a culture that allows this.