Your new post is loading...
I can remember just a year ago when, by chance, I found myself having a conversation with a woman affiliated with the United Nations. I began to open up to her about my vision for reimagining higher education.
I recognized there wasn’t anything logical about why she should be interested in my idea. I didn’t have much to show for it like a fancy website, sponsors or a big social media presence, but I did have one thing that set me apart—passion. I was able to convey my “why” behind my project, the burning need I felt for the education system to expand its horizons to prepare students for nontraditional career paths. She was immediately enrolled, and on the spot she invited me to present my idea to the UN in 3 weeks.
Via The Learning Factor
The classic 60-second elevator pitch in which you share "what" you do is outdated and ineffective. Learn how to craft a pitch that will instantly enroll others by sharing your "why" instead.
Delivering the why is most important today in sales and leading sales people ...