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17 Reglas y Habilidades para ser Persuasivo, según Jason Nazar

Via Manuel Gross

Even as neuroscientists continue to unearth new discoveries about the human brain, some of the most effective brain hacks have been around for years. Take Blaise Pascal, for example, born in 1623. The 17th-century French philosopher, mathematician, and physicist explored human nature in his book of essays Pensées.

 

Brain Pickings sheds light on his stance on the art of persuasion: "Pascal came to see that the surest way of defeating the erroneous views of others is not by bombarding the bastion of their self-righteousness but by slipping in through the backdoor of their beliefs."

 

If you want to get someone to change their mind, you might be tempted to immediately start the discussion with talking points about why they're wrong. Pascal recommended a different approach. Start in their camp instead. Cozy up to what this person already believes, and admit there's truth in what they believe. Then, present the larger picture -- in which other angles and approaches exist. This approach is meant to lead someone into discovering another perspective or angle on their own. Instead of you doing the persuading, you're setting them up to persuade themselves.

Via The Learning Factor

Técnicas de persuasión: 5 claves para convencer sobre una buena idea

Via Manuel Gross