#HR #RRHH Making love and making personal #branding #leadership

Whenever any new technology emerges that challenges the way people and businesses have been doing things for years or even decades, the initial excitement is often overshadowed by uncertainty and reluctance to try something new. In the early days of the cloud, it was almost inconceivable to think that it would lead to such a profound shift in how businesses operate. More recently, the drive toward digital transformation has caused even greater anxiety in some organizations.

In this age of digital transformation, all industries -- from manufacturing and banking to hospitality and retail -- are evolving. This means that decision makers must identify key business issues, not technology issues, that digital transformation can tackle. Companies need to not only harness the power of the latest digital technologies and platforms to stay relevant and competitive but also course-correct their business models based on evolving customer demands.

This type of transformation should be seen as a journey, not a destination. It is a cycle of change and progress, both from a technological and organizational standpoint. It’s about constantly reassessing opportunities to do things better, faster and with greater scale in the evolving environment in which one’s business operates.

I have been writing a series of articles on culture-enabled organizational transformation. Much of my philosophies on this subject are derived from learnings on the battlefield as a Navy SEAL, and in the boardroom as an entrepreneur. There are three phases to my transformation model, each with several components: building the change culture, preparing for the change battle, and winning the change fight.

Once a company is well-prepared for change and high levels of trust and accountability have been woven into the fabric of the organization's culture, only then can they start preparing for the change battle. Behaviors and mindsets must adapt and a plan of attack developed and communicated. The first phase of winning the change fight is to empower the team and enlist as much participation as possible at all levels.