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![8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Must Market | Scoop.it](https://img.scoop.it/0-2NchnzvcHRUQAsF6aK9zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.
8 Steps To Effective Content For Social Media
- Listen first
- Stop creating crap
- Engage your audience
- Find your voice
- Be helpful
- Find your Rhythm: (the 4-1-1 rule of social sharing)
- Reject excuses for not using any social channels
- Be entertaining, if you can
To Read more and the slides of Michael: click here
Love the "listen first" idea. Best ideas come from THEM (the sentient mob). #2 is infinitely more difficult since THEY also determine what is crap. The way to pave with golden bricks is to pave and understand how to mix mortar into gold. That is another way of saying you are going to produce some crap its inevitable (and needed).
The 4-1-1 Rule is for every 1 self promotion piece you should RT one and share 4. Had to look this up and the rule was popularaized by the Content Marketing Institute and Joe Pulizzi (a trusted source0. I agree, find your own 4-1-1 rule, but I like the the emphasis on OPC (Other People's Content).
Solid slides, great post by John (@AtDotComSocial).