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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Must Market | Scoop.it
From www.marketingcharts.com - October 15, 2013 12:24 PM
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Martin (Marty) Smith's insight:

Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).

This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on Scoop.it: http://sco.lt/5oXU6T 

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
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Difference Between Who We ARE and What We Do [content curate and click study]

Difference Between Who We ARE and What We Do [content curate and click study] | Must Market | Scoop.it
From www.businessinsider.com - March 28, 2013 9:08 PM
You share stuff that makes you look smart. You read stuff that doesn't necessarily.

Via Marylene Delbourg-Delphis
Martin (Marty) Smith's insight:

Great 33Across study showing the "inside baseball" truths about content marketing. We curate different than we consume. We curate Pluto and consume Kardashians.

The good news is celebrity gossip gets high clicks but is a guilty secret. We don't share that Kardashian post as much as read it in the dark alone (lol).

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Jon Turino's curator insight, March 29, 2013 2:32 PM

Interesting info.
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Vision, Purpose & Value Define New Era In Social Media Marketing [@Briansolis & Pivot Team]

Vision, Purpose & Value Define New Era In Social Media Marketing [@Briansolis & Pivot Team] | Must Market | Scoop.it
From www.briansolis.com - July 23, 2013 10:33 AM

If you don't follow Brian Solis you should if only for great lines like this:

"In a connected economy where information becomes a powerful currency, social data will only help you benchmark where you are to help visualize where you could be."

Indeed social provides one of the most valuable and alive benchmarks any marketer could hope for, but social media marketing's giving doesn't end there as the amazing array of charts and graphs generated by  pivot team http://www.pivotcon.com/research_reports/SOS2013.pdf . 

This deck is worth spending some serious time with as it is sure to influence your Internet marketing.  

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Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic]

Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Must Market | Scoop.it
From www.bitrebels.com - December 22, 2012 10:28 AM
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
Martin (Marty) Smith's insight:

As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women. 

That last sentence sounds a lot tidier than life actually was since if my team and I could understand how to "meme create" without fail we would all be retired and living next to an ocean with expensive cars in the garage (or broke and The Story of Cancer Trust would be fully funded :). 

The truth is you stumble along and do the best you can to learn faster and faster and do more and more. Our testing revealed differences between men and women in:

* Call To Action triggers.

* Language.

* Importance of reviews.

* Cause marketing.

 

Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male). 

The limitations of stereotypes in today's marketing are HUGE. Don't assume anything, but create different strings focused on gender differences and see what your A/B or MVT tests show. Bet you see distinct differences to. 

NOTE: I write this post sitting across from a group of six women who look like they meet regularly and know each other well. For most of my men friends starting a Saturday with a long conversation with six friends is the third circle of Hell (lol).  

 


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