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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Must Market | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

Martin (Marty) Smith's insight:

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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OPA: How To Use Other People's Audiences to Build Your Own via @stonetemple

OPA: How To Use Other People's Audiences to Build Your Own via @stonetemple | Must Market | Scoop.it
There is no wizard to conjure an audience for you; you must build it for yourself. Do it by publishing content in front of Other People's Audiences ("OPA").
Martin (Marty) Smith's insight:

Wow my friend Mark Traphagen's boss (@MarkTraphagen) is GOOD! Here Eric Enge, founder of Stone Temple Consulting (@StoneTemple),  clearly explains a favorite tactic - using other SCALED people, websites, brands to help you scale.


Eric discusses the use of OPA (Other People's Audiences), but I also like OPC (Other People's Content) via content curation, OPN (Other People's Networks) and my personal favorite and what Phil Buckley (@1918) and I are doing right now at Triangle Startup Factory (@TRI_VC) Oter People's MONEY (OPM).

Eric's post is #toogood a #mustread and I will be riffing on it for our blog at http://www.curagami.com soon.

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7 Tools for Lean Content Marketing via @Scoopit team

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Martin (Marty) Smith's insight:

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.