Must Market

SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo  than branding. Cart squarely in front of horse. 

Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse. 

Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

Stengel defined 5 Brand Ideals:

• Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
• Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
• Inspiring Exploration: Helping people explore new horizons and new experiences.
• Evoking Pride: Giving people increased confidence, strength, security, and vitality.
• Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.