The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
This article presents an interesting five step process for effectively creating brand ambassadors. The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't. Brand ambassadors can be vital to the success of a company and potential superiority over competitors. Getting customers involved can also create a greater sense of loyalty than just doing business as usual.