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Must Market

Moving Toward A New Marketing.
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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Must Market | Scoop.it
From interconnecta.com - December 11, 2014 11:54 AM

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M

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Eight Data Myths That Get Marketing Directors Fired

Eight Data Myths That Get Marketing Directors Fired | Must Market | Scoop.it
From www.kaushik.net - May 9, 2013 10:10 PM
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Martin (Marty) Smith's insight:

Eight data myths that marketing people believe that get them fired:

1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!


http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  


Beyond Brilliant! @avinash

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Robin Martin's comment, May 15, 2013 10:35 AM
Ooohhh my...sounds very familiar!!
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Cooking The 'Books': Why We Are Loving Curagami Scores

Cooking The 'Books': Why We Are Loving Curagami Scores | Must Market | Scoop.it
From plus.google.com - August 14, 2014 8:28 AM

Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.

One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.

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