Step by step storytelling instructions.
Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell
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Robin Good's curator insight,
August 22, 2013 3:57 PM
While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans. From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach. My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs. Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/
Richard Stadler's curator insight,
August 23, 2013 3:51 AM
Another innovative way to reach your market... |
I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:
* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.
Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?
These "objections" are FALSE because:
* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.
Great Scoop by Jack. Marty