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Must Market

Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Social Media: It's the Conversation, Stupid via @HaikuDeck

Social Media: It's the Conversation, Stupid via @HaikuDeck | Must Market | Scoop.it
From www.haikudeck.com - November 4, 2014 8:30 AM

Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Must Market | Scoop.it
From www.scenttrail.com - August 25, 2014 3:05 AM

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


Martin (Marty) Smith's insight:

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malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
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