As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.
Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:
Think the core of the book we are going to write / edit is in this post - Marty
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