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Must Market
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Scoop.it!
As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed. Wouldn’t it be great if you could get your best customers to do your marketing for you? If only it were that easy, right? Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 
Matt Rogers's curator insight,
September 14, 2014 11:16 PM
This article presents an interesting five step process for effectively creating brand ambassadors. The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't. Brand ambassadors can be vital to the success of a company and potential superiority over competitors. Getting customers involved can also create a greater sense of loyalty than just doing business as usual.
Scoop.it!
Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.
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This deck has been flying since we put it up. Being featured by @HaikuDeck really helps. The creation of an ecosystem capable of helping drive over 70 views as I suspect the have (was at 67K a week ago) is pretty amazing.
http://shar.es/1aCHqJ