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Must Market

Moving Toward A New Marketing.
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Redesigning Scoopit and Your Web Design Too - via @Curagami

Redesigning Scoopit and Your Web Design Too - via @Curagami | Must Market | Scoop.it
From www.curagami.com - August 29, 2014 11:04 PM

Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.


Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::


* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).

* Don’t hide your analytics SHARE THEM.

* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.

@Brian Yanish - MarketingHits.com
Brian is a great web marketer and one of the POWER users of Scoop.it. Here is a great comment he left on Curagami about this post:

Marty I agree, I never promote my Scoopit homepage as it has no real value for my visitor. My Google analytics show I get very few visitors to the homepage which makes since because most visitors to Scoop.it are not members so can’t follow us via Scoop.it, but they are following other ways because 48% of them are return visitors.

Looking further into the analytics not many go to the topic homepage either, so I’m testing new ways within my marketing strategy for Scoop.it to engage.

Eg. Pop up and slide up call-to-actions as seen on my hhttp://www.scoop.it/t/marketinghits topic. This pop up also show when someone is coming to a shared post on my topic not just the homepage. Right now it a newsletter sign up, I’m thinking of doing polls, follow me, and maybe even a context are two. On my newsletter sign up is see a 1.4 ctr%


It sure would be nice to have some customization options for the homepage.


** Brian is the MASTER of organization. Check out his Scoop.it presentation (@Brian Yanish - MarketingHits.com ). That is a PR6 webpage using OPT (Other People's Templates) and tool (so impressive). Team at Scoop.it really listens to Brian because he has accomplished a lot with their tool. The Scoop.it team is responsive in general, so, thanks to BY and others, we may get a "homepage" we can use.





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Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella

Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella | Must Market | Scoop.it
From plus.google.com - January 25, 2014 3:34 PM

Content's Marketing's Hard Rain A-Gonna Fall
As much as I love a good debate the one I covered on ScentTrail Marketing on Friday between Scoop.it CEO Guillaume and ace content blogger Mark Schaefer is moot.

Google's algorithm is set. Facebook's "edgerank" is tightening. As Barabasi notes in his highly recommended book LINKED: How Everything Is Connected To Everything Else a hard rain is about to fall on content creators.

Do I believe in Guilluame advocacy of content curation? Yes, do I believe content curation can save PR4 blogs? Not even a little bit. The rich are about to get richer. Smart move is to pay the freight - cut partnership deals with content hubs in your business segment.


This G+ post shares how to structure such a deal since you need to discuss a lot of dimensions of support (not just what you owe them for their greatness lol).

 

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Value, Experience & The New SEO - Conversation With Robin, Brian and David

Value, Experience & The New SEO - Conversation With Robin, Brian and David | Must Market | Scoop.it
From plus.google.com - March 8, 2014 5:23 PM

Value, Experience & The New SEO
I'm having five related conversations across three social nets right now about  #contentmarketing  ,  #contentcuration  and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place.

"David's idea is all of factors will align at some point in the not very distant future. Points such as:

* What makes money.
* The value of an experience NOW and over time.
* Value as a function of Uniqueness / Scarcity.
* The social REPUTATION and AUTHORITY of a brand or curator."


Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.

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Content Curation, Dupe Content & SEO: A Bad Match? [Matt Cutts Video]

Content Curation, Dupe Content & SEO: A Bad Match? [Matt Cutts Video] | Must Market | Scoop.it
From searchenginewatch.com - August 26, 2013 2:52 PM
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.
Martin (Marty) Smith's insight:

What Is Content Curation?
I don't agree with much of this article, but then I would never suggest "curation" purely as a form of content build. Yes some curation such as Top 10 lists come close to the kind of "no value add" content Matt Cutts warns about, but as long as your website isn't 90% that kind of content you can afford a list or two or five.

My key disagreement is over what constitutes "curation". Curation requires some filtering and positioning. Yes it is possible to stop there, but most curators place their curated content in some context. They write editorial to wedge their content into their mix.

This "rich snippet" approach to curation creates the logic behind the curation. This post on Scoop.it is a "rich snippet" where I'm adding my two cents worth.

Note too that I add editorial into a theme - content marketing and SEO - I comment and write about frequently. This means my "modeled" ecosystem shows consistent investment and confirmation from links, likes and shares.

I wrote about how feeds are in all of our content marketing future (http://scenttrail.blogspot.com/2011/09/why-feeds-are-in-your-future.html ) and think I missed the importance of social signals when I wrote that post. Feeds absent confirming social signals are just useless noise (as Cutts all but declares in the video on the linked post).

Function as "junior-Google" doesn't work UNLESS you have the editorial chops to support it as my friend Mark Traphagen (@MarkTraphagen) does on G+ and my friend Phil Buckley (@19818) does on SEO.

Mark can "curate" related G+ content without his authority taking a hit because his curation is a tiny fraction of his content. Even though Mark can afford some % of comment less curation I doubt he would. Mark likes to add rich snippets to place his curation into his overall context - as so should we all.

Bottom line is don't put content on your site that is duplicated. Use "no follow" tags or canonical URLs to show Google your intent are pure and you are only after the rankings your links, likes and loves generate.

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