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Must Market

Must Market

Moving Toward A New Marketing.
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Five Tips Lewis Knows About Framing You Need To Know Too - Curagami

Five Tips Lewis Knows About Framing You Need To Know Too - Curagami | Must Market | Scoop.it
From www.curagami.com - April 25, 2017 2:30 PM

Five Tips From Durham Art and Frame

Durham Art and Frame did a great job with my Shepard Fairey prints. Such a great job I noticed at least five things every web marketer should steal including:

  • Story – Lewis explained every detail in stories 
  • Specialized Segmentation – Know who you are
  • Simple – Their template is simple and easy to use
  • Artistry and Expertise – Know and love your business
  • Ask – Ask for help

 

Lewis Bowles and his wife Tiffany could teach every Curagami client important lessons in how to thrive in an Internet time. 

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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Must Market | Scoop.it
From plus.google.com - February 13, 2015 6:17 PM

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.

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Imagine The New Story - Why Stories Create Change

Imagine The New Story - Why Stories Create Change | Must Market | Scoop.it
From www.stevenpressfield.com - August 9, 2013 4:38 PM

"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."


Via massimo facchinetti
Martin (Marty) Smith's insight:

Is Your Internet Marketing Telling A Great Story?
Wow, this is GREAT. I love this sentence,

"I think it is because change requires loss. And the prospect of loss is far more powerful than potential gain. It’s difficult to imagine what a change will do to us. This is why we need stories so desperately."

The implication, stories are the key to change, rings true and so the right question is how can we tell better stories, stories that promote the change we want :).

Buying anything anytime is a form of "change". We want the security of knowing our money will be well spent and the excitement of new experience. When in doubt, as this great post points out, we stand pat. We hesitate because we can't imagine the new story.

Here is another implication. Our jobs as Internet marketers is really to help our visitors imagine the new story :). M

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Krista Finstad-Milion's curator insight, October 6, 2013 9:21 AM

The Kübler-Ross Change curve is a tool you can store in your back pocket and pull our to help others get on with what is essential. You can also use it to coach yourself through the challenges of dealing with changes beyond your control.  In the ICN Executive MBA change management module, we combine this tool with others such as story-telling in a co-learning approach.
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Want To Make Money Online In 2016? Tell Stories

Want To Make Money Online In 2016? Tell Stories | Must Market | Scoop.it
From www.curagami.com - February 16, 2016 12:33 PM

2016 Year of the Story
Telling e-commerce stories is HARD. When we tested narrative on the e-commerce site I managed conversions tanked. Conversons tanked because we did it wrong (lol).

This post riffs a video game developer post from Gamasutra. What does e-commerce and video games have to do with one another? Read our Curagami post to find out:

http://www.curagami.com/new-ecommerce-story-rules/

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Social Media Marketing: Do You Have A Tin Ear? via @Curagami

Social Media Marketing: Do You Have A Tin Ear? via @Curagami | Must Market | Scoop.it
From www.curagami.com - January 13, 2015 2:48 PM

Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 

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Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3 | Must Market | Scoop.it
From stevefarnsworth.wordpress.com - February 25, 2013 12:55 PM
Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 Series Overview While many companies have corporate blogs, few do them well. My goal is to share conversations with those doin...
Martin (Marty) Smith's insight:

Great interview between my friend Steve Farnsworth (@Steveology) and Kew Hoffman, CEO of the Hoffman Agency. I love how Lew correclty identifies that the world is social and a company's social accceptance starts at the top. 

Great tips from Lew here. If you don't follow or read Steve you should.  

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Jeff Domansky's curator insight, February 25, 2013 3:04 PM

Still relevant 2011 interview with business storyteller Lou Hoffman.
Martin (Marty) Smith's comment, February 25, 2013 3:43 PM
Thanks for the Scoop Jeff. Hope you follow Steve. He is smart and a good guy. Marty
Jeff Domansky's comment, February 25, 2013 5:08 PM
Steve is indeed a good guy and Lou is a favorite storyteller.
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