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Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
Via Martin (Marty) Smith
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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
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Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
![Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ZgWiB2eltLsNWlfiykWgWjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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