I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.

This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.

OK -- I'm heading into the kitchen for some more coffee!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.

This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.

By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? 

Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.

Because remember -- people don't buy the 'what', they buy the WHY.

Enjoy this video and if you haven't already, start figuring out your WHY!