The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.
Via Martin (Marty) Smith
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I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.
This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.