Psychology of Media & Technology
15.0K views | +0 today
Follow
Psychology of Media & Technology
The science behind media behaviors
Your new post is loading...
Your new post is loading...
Scooped by Dr. Pamela Rutledge
Scoop.it!

Meghan Markle, Prince Harry quitting social is 'death trap' for brand

Meghan Markle, Prince Harry quitting social is 'death trap' for brand | Psychology of Media & Technology | Scoop.it
Prince Harry and Meghan Markle may not use social media to promote their forthcoming projects, such as their Netflix documentaries.
Dr. Pamela Rutledge's insight:

Everyone, even Royals, face challenges managing their digital lives.  The trick is to balance costs (psychological, and in the Sussex case, economic) vs. benefits.  Social media is at the core of maintaining audience interest and engagement, but you can't take advantage of the upside without dealing with the pressures.  Managing digital life is the topic of my presentation at the Fielding Graduate University Alumni Conference today (virtual) with Jerri Lynn Hogg.

No comment yet.
Scooped by Dr. Pamela Rutledge
Scoop.it!

Meet Molly, the Kid Who Never Stops Inventing - GE Commercial - YouTube

Charming ad that rewarding the creativity and innovation that drives engineering

Dr. Pamela Rutledge's insight:

Positive role models do  a lot of good.  If you're a parent who has read the delightful Rosie Revere Engineer to your kids (or my fav, Iggy Peck Architect which is currently free on Kindle Unlimited) to encourage exploration of STEM fields, then show them this clever GE commercial about Molly.  This is a charming story that shows how creativity and innovation can develop into interesting and rewarding careers.  We spend so much time worrying about the down side of media, we forget it has the potential to leverage positive and empowering messages and model desired behaviors (without being pedantic and heavy-handed.)  Nice job @GE!

No comment yet.