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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Dr. Pamela Rutledge's insight:
The media isn't the message (and Jeff Gomez never says that). It is the grand disrupter, the gamechanger, the brain bender. The innovations in media technologies have upended traditional storytelling across all industries and challenged storytellers to learn new tools. Media technologies and network connectivity have also, as Gomez points out, rewired consumer's brain with a new set of assumptions and expectation about the function and role of media. Where media becomes part of the message, is in how it frames content within that set of expectations and meanings. Our expectations of content, impact and interactivity are vastly different across platforms, i.e. mobile versus the big screen or web versus TV or digital versus paper. The new environment as Gomez notes, demands integration of expectations in the content design
Keith Barclay: "Starlight Runner’s Jeff Gomez talked transmedia at the recent edition of FILMART in Hong Kong. After headlining the event’s T for Transmedia conference session, the world’s #1 exponent of successful transmedia campaigns sat down for a chat with SCREENZ about his work."
Una nueva manera de ver la comunicación. Encontrado en sugerencias.
The use of transmedia and platforms in teaching