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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Dr. Pamela Rutledge's insight:
LEGO did a great job of activating two profound assets in their transmedia efforts: 1) a product that was itself essentially about nontraditional storytelling and 2) a highly psychologically-invested customer base who had linked their own stories with LEGO over a lifespan of play.
Rick DeMott: "The tremendous success of LEGO’s storytelling and world-building can be seen in toys, games, TV, movies and even fan fiction."