Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.
Top ten points of influence:
- Word of mouth (74%)
- Retailers and store visits (69%)
- You Tube – how-to videos, product visualisation, entertainment (64%)
- Twitter (61%)
- Company/brand websites (59%)
- Facebook (56%)
- Pinterest (56%)
- Newspapers and magazines (55%)
- TV and movies (51%)
- Search (51%).
The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....
Via Jeff Domansky, malek
And we thought traditional human means of communications was dead...
This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.
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