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Why algorithms aren't the key to Twitter campaigns
SUMMARY: MIT researchers are reverse-engineering the algorithms used to determine personalized trending topics on Twitter -- but that won't necessarily give brands an easy way to game the system, experts say. Predicting what will trend and generating and effectively promoting trend-worthy content are very different skills, explains Eric Dykstra. "If a brand really wants everyone to see their hash tag or trending topic, they're still going to pay for a promoted trend," he writes.
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