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Scoop.it!
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Rescooped by Thomas Faltin from Ecom Revolution |
Scoop.it!
Meshing A V8 SLAP
Had a V8 Slap today when I realized that the way Google has set up this new chess board doesn't favor the creation of new anything. When we started working on CureCancerStarter.org the chess board seemed to favor a User Generated Content (UGC) platform.
We wanted to create Kickstarter.com for cancer research. Great idea, but too late. Post Google's algorithm changes where social signals rule and trusted sources have all the high ground thinking in ways to fit YOURS into THEIRS is more productive and a better bet.
Important for ecommerce merchants to think in these terms:
* Appify.
* Widgetize.
* Gamify.
Ecommerce merchants may be the most impacted by these changes. Commerce can happen anywhere so why isn't it? Our merchant minds, I ran a sizable ecom website for 7 years, still focus on CASTLE building when we should be thinking about crowd converting.
Find ways to EMBED and MESH your ideas into already scaled systems and your idea, startup or site might just survive long enough to matter. One you matter you can think about castle building.
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Scooped by Thomas Faltin |
Scoop.it!
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Rescooped by Thomas Faltin from Startup Revolution |
Scoop.it!
Create Conversations NOT Websites A V8 SLAP About State Of Web Design TODAY
Wow what a HUGE realization today working on http://www.curecancerstarter.org.…...
I lifted Eric Ries' Lean Startup book cover on purpose. Today I realized that what a #startup actually IS has changed a lot. Lisa Gansky hinted at these changes in her book Meshing It, but creating http://www.curecancerstarter.org is making the need to design conversations and collaborate with existing scaled partners a clear WINNER for any startup.
GOOGLE is the reason. Google's system now rewards existing trusted site almost to the exclusion of everyone else. Startups don't have the TIME needed to create the TRUST required so find a partner and hop on their back... at least for a little bit while you are through the now very brutal MVP (minimal viable product) phase.
