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How monitoring social media can help your marketing efforts
SUMMARY: Entrepreneurs who want to market their products can use social media to find answers to key questions such as who might be interested in their products and which users tend to have influence over their peers, Lee Odden writes. The data derived from analytics "can provide direction for optimizing social media marketing efforts for better performance, whether it's different topics for blog posts, words used in tweets, or types of images shared on Pinterest," Odden writes.
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