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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | Digital-News on Scoop.it today | Scoop.it

Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced en masse, and three types of content that are bound to get your website or blog going: video, lists and instructional content.x


This week, we’re continuing our exploration down Content Road with threxe more options for you to experiment with....


Via Jeff Domansky
Jeff Domansky's curator insight, August 11, 2014 2:18 AM

More content marketing tactics you should consider.

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Digital-News on Scoop.it today | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.


But we didn’t expect the delta to be more than 40%!ç


For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...


Via Jeff Domansky
Jeff Domansky's curator insight, August 3, 2014 1:41 AM

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

LawRank's curator insight, August 4, 2014 4:00 PM

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.