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Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Cyberspace is full of guides and tips to help both individuals and organizations achieve digital success. Some of the advice is misleading and full of false promises, but much of it can be quite helpful.
Via Neil Ferree
Is Your Website Aging Badly? There are a few things that can put the brakes on a solid prospect’s relationship with your brand, and a bad website is among the quickest. The majority of customers wh…
According to R2integrated, these are the 5 web design trends that people should be paying attention to if they want to continue driving site visits.
It is important for small business owners to stay on top of the rapidly changing web design trends so that your business stays relevant and continues to convert website visitors into customers.
Small is the new big. Razorfish Hong Kong and Tic Tac teamed up for the Tic Tac Tiny Posters campaign and grabbed the attention of Hong Kong candy lovers.
Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research. The study.
Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk.
By analyzing the makeup, actions, and behaviors of your audience, you can learn new dimensions about your business, target your audience more effectively, and ultimately generate better consumer relationships.
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter's new guide will help businesses do better and cut their customer service costs.
The way SEOs look at link building has changed dramatically in the last few years to focus on both search visibility and target audience.
While few will dispute that social media has transformed how marketers engage customers, only in the last few years have customer support organizations truly embraced social as a service strategy.
Despite the fact that earlier this week presidential hopeful Donald Trump made his way to the top of the extensive GOP field in an Iowa poll as the first choice of 22 percent of those surveyed, a study of Trump's social media audience found that the...
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What types of social media tools are you using? Are there categories of tools that you’re not using, that you should be? Over the last couple of years, we’ve seen a big industry built up around social media tools.
Via Neil Ferree
2015 has changed the web design world. Check out five web design trends that you can say goodybe to.
Why SEO is More Crucial Than Ever There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts. Some comment…
Content marketing was a trend a few years ago and is not something everyone does, including real estate professionals and real estate companies
6 design trends dominating websites in 2015 and beyond.
You need to be active on all three fronts to drive traffic to your website and increase sales.
Will machines ever be able to replace human content creation? Learn from Julia McCoy how emotional, inspiring content can never be machine-produced.
Head-mounted wearable computer is returning to the market, but this time aimed squarely at business users rather than consumers
Marketers are realising the potential of call tracking technology but they need to harness the power of recording and scoring their inbound telephone leads.
Depending on which social media metrics you look at, the winner of the night was either Donald Trump, Ben Carson, or Bernie Sanders.
In part two of a three-part series on app indexing, contributors Emily Grossman and Cindy Krum explore how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.
Over the past few years, many top startups have elected to go mobile first and build app only experiences. While some have had success, mobile first companies such as Uber and Hotel Tonight have missed out on the large opportunity of SEO.
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CureCancerStarter.org Lessons In Checkout Mechanics
We did a lot of things right with our initial design of http://www.curecancerstarter.org our crowdfunding cancer research website, but there are some "checkout mechanics" that need tuning including:
* 1,2,3 Graphic.
* Trust Marks.
* Ability To SEE what is happening.
* Too many Steps (superfluous information requested).
* Doesn't FEEL Secure.
Your ecommerce or charity donations page should be in lockdown until next year. While checkout process changes can often bring the biggest ROI, they are to be avoided this close to a major deadline like 12.25.
1,2,3 Graphic
Always MAP your checkout process and then use a different color to indicate YOU ARE HERE. This repeatable graphic is a great TRUST creator and costs NOTHING other than the design time to create it.
Trust Marks
When I use the Authorize.net Trust Mark I DON'T use their widget. Widgets allow visitors to click on the Authorize.net logo and hear all about how great they are. NO ONE clicks on that link and the overhead for carrying the JavaScript is too high. I take a picture of the logo and use that (no link). If you must link to something link to your privacy policy, but be sure to include the same graphic at the top and begin with an explanation of the Trust Mark in your copy.
SEEING What Is Happening
Our current CureCancerStarter.org checkout has a popup to save a credit card. PopUps are horrible as they destroy confidence. Confidence is lost when customers can't SEE what they've done and how it relates to the end goal. "Relates to the end goal" is why the graphical map of your checkout process is so crucial.
Too Many STEPS
We have a profile creation page in our current checkout and we aren't doing anything with that data so a BIG NO NO. Don't PROFILE your customers during checkout since you will lose half of them. Profiling should be done via incentives and email marketing WHEN you have a curators need for the data (and not before). Once I can actually USE a picture of a CureCancerStarter.org donor THEN and ONLY THEN should that information be requested.
Must FEEL Secure
Trust Marks are so common no one sees them, but boy you sure see their ABSCENCE. Why make me wonder if you are secure. Slap a logo on your checkout and write the words TRUSTED and SECURE under them. Research shows the presence of the words is valuable as it provides context to the logos AND increases trust.
When we redesign CureCancerStarter.org's checkout I will be sure to share it so we can do a BEFORE and AFTER comparison (and a real graphic designer will polish my rough drafts).
Great tips on good checkout design